Project Statement:

Objective: To design elegant and minimalist packaging for Oya Skincare’s natural vegan facial lotion, incorporating natural elements that reflect the purity and quality of the products.

Brand Vision: Oya Skincare is committed to creating high-quality, natural, and vegan skincare solutions that nourish and revitalize the skin. The packaging should communicate the brand’s dedication to purity, sustainability, and elegance.

Design Goals:

• Elegance and Minimalism: The packaging design should be clean, simple, and sophisticated, embodying the elegance of the brand while keeping the design minimalist.

• Natural Elements: Integrate natural motifs that highlight the use of vegan and natural ingredients in the products. These elements should subtly convey the brand’s connection to nature and commitment to sustainability.

• Product Quality: The design should exude a sense of premium quality, ensuring that the packaging reflects the high standards of Oya Skincare’s products.

Target Audience: The packaging should appeal to health-conscious consumers who value natural, vegan skincare products. The design should resonate with individuals who appreciate simplicity, elegance, and eco-friendly practices.

Design Elements: Consider using earthy tones, botanical illustrations, and soft, organic shapes to represent the natural and vegan qualities of the products. The typography should be clean and refined, complementing the minimalist aesthetic of the design.

Deliverables:

• Packaging design in various formats (including dailiness for print)

• Mockups for product presentation

• Usage guidelines (including typography, color scheme, and material specifications)