Brand Design Faroy

Faroy | Branding &Website design

Project Overview

Faroy is a new software development company with talented and young group who have passion to develop and design software (website, mobile app) which solve the real problem in people’s life.Their vision is bringing many ideas to live for helping people to solve their problem.

I was responsible for visual, icon and logo design.

Visual Design Process for Faroy Branding

Conduct stakeholder interviews to gather insights about the brand’s vision and goals.
Analyze competitors and industry trends to identify opportunities and gaps.
Develop user personas to represent the target audience and their preferences.

Discovery and Research

Conduct stakeholder interviews to gather insights about the brand’s vision and goals.
Analyze competitors and industry trends to identify opportunities and gaps.
Develop user personas to represent the target audience and their preferences.

Create initial design concepts that reflect the brand’s identity.

Brainstorm and sketch multiple logo ideas, considering various styles and layouts.
Experiment with different shades of blue to establish the primary color palette.
Explore typography options that complement the logo and overall brand aesthetic.

Visual Design Process

Branding & Logo Design

Color: Due to client interview and some research in software development industry I came up with blue color which is representing

the company’s goal and target audience.

According to color psychology , blue is the color of calm, control, logic, honesty, intelligence, security, purity, freedom.Blue for this company’s logo helps to establish trust-based relations and makes their brand

more credible.I used bright shade of blue to create a fresh yet

trustworthy look and feel and on the other hand Its positive

connotations work perfectly to create a strong image for their company.

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Logo Design Research:

Due to interview with client I asked question about

- what’s their goal of business?

- what's the purpose of this website?

- show some simple to find out what type of design and colors is appropriate for their businesses

- What are the key points about my business that my logo should convey?

What’s come out from client interview?

website should introduce their business with a bunch of information
website should have friendly, memorable which represent their young and talented potential
Logo should represent formal, friendly trustworthy face’ of a company and have a characteristic mood.

Due to the information above I had several ideas about logo,

- Combination of company’s name and illustration symbols of recognizable things

- Company’s name typography whit simple modern shape which is memorable and represent their business

Logo design process

Logo Design and Iteration

Create vector versions of the most promising logo sketches.
Iterate on the designs, incorporating feedback from stakeholders.
Ensure the logo is versatile and works well in different sizes and contexts.

After presented this logos and got feedback from client I decided to go with combinition of company's name and take advantage of letter O to make an eye which make the logo intractable as a character with people. the result of design was modern and simple logo which is represent friendly and reliable face of company .

Faroy + eye =

Web Design

According to client purpose it was clear that we basically needed a simple brochure website that outlined the company’s services and gave potential customers an easy way to get in touch. I decided to go with a simple 3 page website broken up into 3 sections as seen in the sitemap below.by keeping in mind that a picture is worth a thousand words I used some illustration to make better communication with user since they enter in landing page,and give them essential information about the company's goals and business quickly .I tried to make simple ,modern and clean design for website because clean and fresh design not only makes the website appealing, but also help the user to navigate from one page to another get what they want.also in this design decided to use white space in an efficient way to make a website look neat,organized and help users to focus while scrolling.I use this simplicity in different ways for my color scheme and typeface by reducing the number of color and typeface. I stick with monochromatic color and 2 typeface.

By matching elements through website like (fonts, sizes, headings and button styles) make consistency in my design, because user can relax and focus when they know what’s expected to see.

Home

Our platform

Who we are

Contact us

Web development

Mobile app development

UI.UX Design

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Color Palette:

My design leaned towards the use of monochromatic color and stroked icons.I used brand color as primary color and dark shade and tint of blue for creating my color scheme.also carefully used dark shades of blue and white was used to texts for accessibility issue.

Visual Elements:

Designed a set of icons to provide a quick summary of the text and help user to understand something without reading and help me structure content and separate different functions.
Develop a cohesive style guide that outlines the usage of these elements.

Typoghraphy

Select primary and secondary fonts that align with the brand’s personality.
Ensure readability and accessibility across digital and print media.

My typography choice was the Montserrat which is a modern, friendly Sans Serif typeface with simple geometrical forms. It provides a variety of weights and great readability on screens.

Illustration

By using Adobe Illustrator I created some illustration for various scenario which represent new business goal and services.

Final Design